Design Concept vs 3D Architectural Visualization. How Do They Differ?

As a design and visualization studio, we often face the situation when people don’t understand the difference between interior concepts and interior rendering. They may be confused and request the wrong services that won’t satisfy their needs. For instance, people come and ask for 3D architectural visualization without a planned and detailed project that can be used as a source. They don’t realize the scope of work and the tasks that need to be completed. This forms the wrong expectations regarding the budget and timing a design studio will need. To help our customers puzzle out architectural visualization and design services, we have prepared this brief overview. Check it out to decide what you need: a design concept or 3d rendering services. Let’s start with the design basics.

What is visualization?

Generally, visualization is any technique used to present a project or message in a visual form, including images, animations, infographics, or 3D. For design studios, 3D architectural visualization is a great way to show how their projects will look after the implementation. A person practically gets a chance to visit the designed space and feel all the emotions and associations it provokes. 3D technology is effective both for interior rendering and architectural visualization of exteriors, buildings, public spaces, and other facilities. The key point is that visualization is always based on the ready project with all of its tiny details and nuances.

What is a design concept?

A design concept is a set of interior or exterior ideas that form the basis for future design. For example, to create an interior concept, design studio clients need to know their favorite colors and style, have some real examples of interior they like, etc. In other words, an interior design concept is only the primary stage that must be followed with design, and only after that goes 3D visualization.

Design Concept vs Visualization

Now, when we have covered the key differences between 3D architectural visualization and design concepts, you may come up with another question: What kind of design services should I choose? Well, first of all, you have to evaluate your needs and clearly define your goals. It’s necessary to understand the future use of a design concept or 3d visualization. This depends on a range of factors. Go through the key points listed below for some extra help.

Visualization is used for

• Interior rendering
  Such services may be helpful for designers who want to entrust the visualization part to rendering professionals. 3D rendering requires special software, specific knowledge, and relevant experience which are usually provided by a third-party company.

• Architectural visualization
  Again, a person may be skilled enough to design a building but don’t know how to render it. In this case, a professional visualization studio will come in handy. Architectural visualization is also a great option to render a city landscape or create a 3D model of existing buildings.
  
  Who needs 3D rendering:

• Interior designers
• Design studios
• Design newbies
• Construction companies
• Architects
• Realtors
• Any other people who have a ready design

Interior concepts are used for:

• Marketing purposes.
  Interior concepts are a great way to promote a product, show its possible uses in real life, and attract more customers. For example, they can make customer imagine how to use a certain product, live in a house, or enjoy a meal. Such a real-life experience perfectly increases the effectiveness of advertising and, as a result, generates more sales.

• Initial design stage.
  Before the design is created, interior concepts are used to set a roadmap. They help to understand the tastes of a customer and offer them appropriate style, color palette, or other solutions. Design studios create interior concepts to polish the general ideas of a customer and show how they would look in real life.
  
  Who needs interior concepts:

• Manufactures of interior/exterior items and other products
• Realtors
• Projects managers
• Online stores
• Design studio customers who want to try their ideas out

This article was a brief overview of the main differences between rendering and design concept. We hope it has helped you to decide what you need. In case you have some additional questions or need professional help, don’t hesitate to contact us.